Market Positioning
Buyturmerix stands at the intersection of natural wellness and clinical credibility, championing the power of turmeric for everyday vitality. In a market flooded with generic supplements and me-too wellness brands, Buyturmerix owns a unique space: real, results-driven products, made in Australia, and validated by thousands of genuine customer stories.
Core Identity
Buyturmerix sells a tight range of turmeric-based wellness products—capsules, powder, energy bars, and body care—blending Ayurvedic tradition with Australian quality standards. They're positioned as the trusted, high-integrity choice for people who want natural, effective solutions that don't cut corners.
High-integrity turmeric supplements and body care for Australians who want to feel their best, naturally. A proprietary blend perfected by real-world recovery and tested by the Australian Register of Therapeutic Goods.
Visual Identity & Brand Profile
Color Palette
Vibrant Orange
#f58426
PrimaryDark Grey
#0f0f0f
TextForest Green
#44af2f
SuccessLight Grey
#f8f8f8
BackgroundTypography
Montserrat SemiBold
Headlines & UI
Montserrat Regular
Body Text
Product Photography Style
- Composition: Products are consistently center-framed and isolated, often with a slight 3/4 angle to showcase dimension
- Lighting: Professional soft studio lighting with even illumination, minimal soft shadows
- Backgrounds: Pure white seamless backgrounds for all product shots
Competitive Advantages
- Listed in the Australian Register of Therapeutic Goods for both powder (AUST L 404252) and capsules (AUST L 404751)
- Proprietary formula designed by founder Errol McClelland after years of personal recovery and R&D
- Local manufacturing in Melbourne, mixing both imported and local ingredients
- Deep customer loyalty and word-of-mouth, evidenced by hundreds of unsolicited testimonials
- Strong guarantee policies (30-day satisfaction, 100% money-back on body care)
Content Territories
The Power of Turmeric
Educate on the science, tradition, and practical benefits behind turmeric's role in joint health.
Real Stories, Real Results
Showcase authentic customer journeys and transformation stories, reinforcing trust.
Australian-Made Wellness
Make the quality, sourcing, and regulatory story a differentiator.
Customer Strategy
Wellness Seekers (50%)
Find a natural, proven solution to chronic pain. Needs fast results and trust.
Active Agers (25%)
Stay mobile and independent. Needs joint support and easy routines.
Holistic Advocates (25%)
Align with ethical, clean products. Needs transparency and purity.
The Growth Engine
AI is the unlock for content generation at scale. It can generate blog posts, social content, and email at a pace no human team can match. But here's the rub: generic AI output sounds like a robot wrote it. The new moat isn't content volume—it's brand vibe.
Our system combines human strategy with AI horsepower. The humans set the vibe—your positioning, story, visual style. The AI executes—at scale, across every format, always on-brand.